Top 5 TikTok Marketing Tips for Getting More Followers and Views
TikTok is a popular video-sharing app that allows users to create 15 second to one-minute videos. It has since become one of the fastest growing social media platforms in the world. Having been downloaded more than one billion times, it is now the most downloaded free app in Apple’s App Store and Google Play Store.
The app’s popularity can be seen through its engagement figures. In January this year, TikTok reached over 1 billion monthly active users (MAU). This figure is expected to exceed 2 billion MAUs by 2022. During the pandemic, it experienced substantial growth in downloads, reaching 86 million downloads in May 2020 alone.
TikTok is currently the sixth most downloaded non-gaming app this year with just under 560 million installs worldwide, according to data from Sensor Tower’s Store Intelligence platform. The figures also show that TikTok was downloaded over 185 billion times between 2015 and 2020, while generating over $853 million in global consumer spending during the same period.
If you are a business owner, your company should be on TikTok. You need to learn how to reach the masses using TikTok. This article will give you five tips for getting more followers and views on TikTok. Let’s get to know more about TikTok marketing.
- Use Hashtags
Hashtags are an important part of any social media marketing campaign. They make it easier for people to find your content. If you use the right hashtags, it will increase your chances of getting followers and views on TikTok.
The best way to find relevant hashtags is by looking at what other people are doing. Look at the top videos in your niche and see which hashtags they are using.
- Do Your Research
The first step to creating successful TikTok content is knowing your audience. Do your research on who they are and what they do on the app. What content do they like? How often do they post? What hashtags do they use? You can answer these questions by viewing competitors’ accounts, looking at follower profiles, or creating a survey to ask them directly. Knowing your audience will help you create content that resonates with them, making it more likely for your content to go viral.
- Make Your Posts Interesting
TikTok is a great platform for creating short videos that are fun and exciting. People love watching these types of videos because they’re entertaining. If you want to get followers and views on TikTok, you need to create content that people will want to watch!
- Focus on vertical video
Vertical video is one of the most important aspects of TikTok’s success. They adopted this format at a very early stage when there was no such trend in this regard. We have to keep in mind that the vertical video is much more effective than the horizontal video because it takes up more screen space. It is easier for people to watch while they are holding their phone vertically.
- Use the right music
TikTok has a huge library of music tracks and sound effects, so you can create an entertainment video with catchy music and decent content without having any other technical knowledge or experience.