7 Mistakes with Product Packaging and How to Avoid Them
Brands have 27 seconds to make a winning first impression, and that starts with their product packaging.
Packing should be innovative, eye-catching, and represent your brand’s identity within a moment. Perhaps you’re often making mistakes with product packaging, and you’re not sure where to start.
Sounds familiar? Don’t worry, we’ve got your back. Here are seven errors to avoid during the brainstorming process.
1. Excessive Packaging
One issue brands face with custom product packaging is using too much of it.
If you place a product in a giant box, not only are you wasting money, but it may frustrate the customer during the unboxing experience. You aim to offer customers an immersive experience, from ordering your product to reaching it within your packaging.
Another problem with excessive packaging is the consumer may think you don’t care for the environment, so they’ll likely buy from a more eco-friendly competitor. This also means you must use the right box size for each product, as customers will think you’re duping them if you use packaging for large products, but for tiny items.
2. Difficult to Open
Another problem to avoid on your packaging design portfolio is making the box impossible to open.
You may have overpacked the item so that it’s protected under several layers of clingfilm or another invisible material. But this could potentially harm the customer’s teeth or hands while making a terrible first impression.
To avoid this, choose easy-to-open product packaging designs. For instance, you could add a perforated opening at the back of the box so customers can easily tear it.
3. Not Eco-Friendly
Two-thirds of American consumers consider a brand’s sustainability before making a purchase. This shows how crucial it is for businesses to embrace eco-friendly packaging and reach new environmentally-conscious consumers.
Because of this, you should use biodegradable packaging and make sure it’s compact to show you care about the environment. Aside from displaying eco-friendly words on the packaging, go the extra mile so that consumers will choose you over your competitors.
Also, regularly evaluate your packaging. Are you using too little plastic? Or, perhaps you can streamline it further so there’s only one type of material? Ask yourself the product needs to be securely wrapped, and if it doesn’t then ditch the excess.
4. Incorrect Labelling
Not only is advertising with packaging, but consumers should know what’s in the box from the get-go.
Displaying incorrect labels looks amateur and it could put the consumer at risk, especially if the product is for medicinal purposes or could trigger allergies. To prevent this, double-check every item before it’s dispatched so you don’t harm your brand’s reputation.
You also shouldn’t post misleading labels with exaggerated claims. For instance, if you sell CBD oil, then don’t promise consumers that it will eliminate their arthritis. Aside from being unethical, your customer base may not believe you so be honest about the product’s abilities so you don’t breach your clients’ trust.
5. Little Brand Cohesion
It’s crucial that your product packaging is strongly tied with your brand. Aside from simply posting your company’s logo, choose colors that reflect your values and your core message.
If you need inspiration, consider your website and social media channels. Perhaps you regularly use a particular pattern or color palette, which you should then use as inspiration for your packaging’s design.
Also, brands who sell their products via a retail outlet must consider whether it works well together. Instead of using a cookie-cutter design, create packaging that reflects the store as it will make it unique and more attractive to the retailer’s customer base.
You must also stay atop consumer buying trends. Sure, super-size packaging was popular five years ago, but now it’s about being compact and sleek. Nowadays, consumers want convenience, ease to use, and smaller waste so make sure you stay on top of trends so you can deliver the best packaging for your clients.
Further, emotion is a crucial element of the buying process, which means you should reflect this in your packaging. Note, when you connect with your buyer, then they’re more likely to choose your product next time. A great way to do this is by adding a note with the item or saying how their purchase is being donated to your favorite charity.
6. Packaging Is Too Busy
Another common problem with packaging is that brands go overboard with the design. As a general rule, streamline the unboxing experience and make sure the aesthetic isn’t cluttered as it looks unattractive.
Use white space to balance your design as it highlights your key values without overwhelming the consumer. If you’re struggling, consider the K.I.S.S acronym which stands for keeping it simple, stupid. This will guide you from designing accessible packaging to an eye-catching design.
7. Not Protecting Your Product
Aside from cutting-edge design, you must also focus on its practicality. The last thing you want is a customer returning a package because it’s been destroyed during shipping. But you can avoid this by using durable packaging that will withstand every kind of terrain.
Wrap every product in eco-friendly plastic so no moisture can seep in, especially crucial if you’re selling art or electronics. You should then wrap this in corrugated bubble wrap so it can withstand the impact of the journey. Then, once you’ve packed the box, fill any gaps with biodegradable peanuts to ensure it’s secure.
Top Mistakes With Product Packaging
Hopefully, after reading this article, you’ll take these top mistakes with product packaging on board.
Avoid using excessive packaging and, if you can’t avoid it, only use recyclable materials to show consumers you’re environmentally conscious. You should also streamline the unboxing process and correctly label products to prevent any misunderstandings. Good luck!