TV Advertising – Things You need to Know
In today’s market, TV advertising rates are a major concern for all advertisers and media buyers. The question many ask is how can I get on-air prices for my campaign to be as low as they can be? It really comes down to finding the right combination of television stations and media outlets to get your message out. After all, it is TV that is broadcasting your message needs to be broadcasted in the right place or else people won’t hear it. Let’s take a look at some of the most common rates that are charged for any type of television advertising.
Local TV Advertising
The lowest on the scale would be local TV advertising costs. Sure, there may be some costs associated with airing the ads on a nationwide basis, but you’ll only pay that in local fees. The truth is, very few items have such an enormous cost variance as local TV advertising. So, how would you determine if local TV advertising is really right for you? There are a number of factors you can keep in mind.
Monitor Your Progress
First off, you can always compare your statistics with the rating points from the previous quarter. Rating points are the key to determining how successful a particular ad campaign will be. A higher rating point means that your ads will draw in a larger audience. This leads to higher advertising costs, but it also means that you’ll get more bang for your buck.
Another factor to keep in mind when evaluating your tv advertising rates is the audience target and geography. For example, it would make no sense to advertise in, say, the Midwest when you target people with medical problems. Geographically, you need to ensure that your ads are being displayed in locations that will appeal to your target audience.
Another important factor to consider is YouTube. According to estimates, around 60% of internet traffic originates from YouTube. Therefore, if you have an innovative ad campaign on YouTube, chances are that you’ll have a great return on investment. But how does YouTube influence your ad rates? It all comes down to the average cost per thousand impressions or CPM for short.
Average cost per thousand impressions are important because this tells you how many times your ad has been viewed by your potential customers. You can see where you stand in terms of the competition by checking out your competition’s CPM averages. However, it’s also important to note that digital marketing has led to TV advertising rates decreasing because of lower costs for the advertiser.
Targeted Audience and Areas
Lastly, you should consider the demographics that you are targeting when you’re considering your tv advertising budget. If you want to reach a specific geographic area, then you should spend less on your ads. On the other hand, you’ll have a greater chance to make a profit if you target a broad spectrum of consumers.
For example, if you advertise your products or services in the markets that include South Africa, Alaska, Hawaii, and California, your ads will likely cost more than ads targeting only those markets. In addition, it’s important to note that digital marketing is causing TV stations to limit their advertising budget in most markets where they air TV shows because they can’t support the same level of ad campaigns in those markets as they could in other markets.
TV advertising success can be achieved if you adhere to a few simple principles. Spending less on your ads means lowering your costs so you can maximize your profits. You should choose appropriate venues to advertise in so you can attract a specific demographic. And finally, knowing your target audience and analyzing the competition is important to your bottom line. With these tips, you can improve your chances of achieving higher CPMs.