Pros And Cons of Using White Boxes for Shipping
White Boxes for Shipping
With the exponential rise of E-Commerce, shipping around the world has also gained popularity, and companies like FedEx, UPS, and DHL are making fortune out of this growth, but let’s skip that part for now and talk about how you want your customers to feel when they receive their package.
You need to have a perfect box that doesn’t get squished and keeps the product secure, but do you think that your customer would like an old-fashioned brown box? If you think, then you are wrong. There are many colors you can use to ensure that your customers feel happy when they see the box. White-colored boxes are a great example. In this blog, you will learn about the perks and flaws of white boxes.
Perks of using white-colored boxes
If you have made up your mind about using white-colored boxes for shipping, then you already know its advantages, but if you don’t know them, don’t worry because we are here to help you with that.
- They look great and release positive vibes
Out of all the colors, white is probably the only color that represents calm. If your brand isn’t using custom boxes or if you don’t have the budget to do so, plain white colored cardboard boxes are the way to go. These boxes will make sure that your product looks unique. White color offers a pristine look, and this is the reason why health, medical, cosmetics, and food brands prefer white-colored packaging.
- High color contrast
When you reach the packaging part for your business, you start to look for a box color that will ensure that your brand name and logo pop right into your customer’s face. For this purpose, there is no better option compared to white color because this is the only color that will ensure that the other colors look better. You can throw a million colors on white color, and every color will look perfect because the base will be white.
- They feel luxurious
Who doesn’t like to shop from a brand that gives you a luxurious experience without breaking your bank? No one, right? White is a color that releases luxury vibes, no wonder why we see most luxury cars on the road colored in white. This color is so versatile that even a splash of gold or silver will make the box look like a million-dollar box.
Flaws of using white-colored boxes
As mentioned above that if you have reached a conclusion to use white-colored boxes you already would have known its flaws. If you didn’t, then it is the right time that you start seeing both sides of the picture.
- They can get dirty
We would be surprised if you say you didn’t see that coming because this is the biggest flaw of white color. While shipping boxes, you must think about the places it will go and the distance it will cover because packages face some harsh conditions on their journey to the customer. There aren’t many downsides to using a white-colored box, but this is the biggest of them. Even a bit of dirt will make the box look like a filthy box.
- They don’t look eco-friendly
Another downside of white-colored boxes is that they don’t look like they are made from recyclable material. Although this is a misconception, and these boxes are indeed made from recyclable wood, but the customers don’t see with your eyes. Every word a person hears he/she makes an image in their mind, and they stick to that image for a long time. If you say the word Apple they will remember the Apple brand, and if you say burger, they will think of McDonald’s or Burger King. The same goes with eco-friendly packaging, when they hear this word, their mind goes straight to a brown-colored box.
- They cost more
The price of a box depends on many factors, and the color is one of them. If you are using kraft paper on both boxes, the white-colored box will cost you more because it requires a paint job. If you are a brand that ships to every corner of the world, like custom boxes for shipping, Canada, or to any other part of the world, then white boxes may not be a befitting option for you.