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How to Increase Video Quality on Instagram Posts


Want to increase video quality and become an Instagram star? Then you won’t do without a modern smartphone, video converter, and understanding of the basic specifications and requirements.

How to Increase Video Quality on Instagram Posts

For many years, Instagram remains one of the most used social media platforms worldwide and has grown into a place for finding new friends, promoting your goods and services, and even becoming a celebrity with million-dollar contracts. This platform has 500 million daily active users, so it’s not surprising why so many people want to make it a source of popularity and income.

One of the best ways to get followers and engage them is to post videos in the feed, stories, IGTV, and reels. However, not all smartphones are equally good for this type of content, and below we want to discuss how to boost video quality with the right dimensions, aspect ratios, and other important criteria.


Instagram video formats

Every application has technical specifications and Instagram is not an exception. If you want to shoot high-quality videos and avoid common mistakes, get familiar with the main requirements this social media has:

  • File type: MP4, MOV, and other formats of the MPEG codec
  • Audio: AAC
  • Bitrate: 3500 Kbps
  • Size: maximum 4GB
  • Length: 60 seconds
  • Width: 1080 px
  • Height: 1920 px

If your video is of a different format, say, rare M4V, you can easily convert M4V files to MP4 using free online tools and guidelines. And now, let’s dive into each of the specifications in more detail.

Most digestible Instagram dimensions

As you already know, the best way to get followers is to spoil them with quality and interesting videos. But how to do it if each Instagram content type has its own requirements? The answer is simple: to read the following paragraphs attentively.


Instagram feed videos give space for creativity, so their resolutions may range from 1080 x 608 px to 1080 x 1350 px. However, to offer the best user experience it is wise to upload 1080 x 1350 px no matter whether followers own a smartphone, Mac, or PC. When posting a video in the feed, follow these simple rules:

  • 3 – 60 seconds long
  • Maximum length – 4 GB
  • 30 frames per second


Have you noticed how popular Instagram stories have become? In 2022, they are the main source of information, ads, and entertainment, so posting the right videos is crucial. Their dimensions have a broader range compared to the feed – from 1080 x 608 px to 1080 x 1920 px. The last one is recommended for those who love videos that have no borders and occupy the whole screen. When you post stories on Instagram, keep in mind that one story is a maximum of 15 seconds long. If the video is longer, Instagram breaks it into segments for up to one minute.


No matter whether your smartphone runs on Android, Apple, or Windows, the Reels are meant to be watched on a vertical screen. Plus, they are mostly shot via the Instagram app and in order to succeed, you should know how to use its features and effects. The best resolution for Reels is 1080 x 1920 px. Remember that the maximum length of the video is 60 seconds and the bottom segment of the screen is used for descriptions, so shouldn’t include any valuable content.


Everything changed for Instagram when the IGTV was launched in 2018. It is a totally independent app available not only on iPhone 13 or Galaxy S21 but on older smartphones as well and allows experiencing a full immersion into the content. One of IGTV’s distinguishing features is that the files can be much longer – up to 10 minutes and uploaded either through your personal computer, smartphone, or Instagram’s app. Portrait dimension is 1080 x 1920 px and landscape – 1920 x 1080 px.

Aspect ratio matters

Wrong dimensions, unsupported codecs, and exceeding length are not the only problems that video content makers can face on Instagram. They should also consider the right aspect ratio. It is a metric that shows the width and height of the video in relation to the screen. The first number is the width and the second – the height. Here are the most common aspect ratios:

  • Landscape – 16:9
  • Square (middle screen) – 1:1
  • Square – 4:5
  • Vertical – 2:3
  • Full Vertical – 9:16

Recording a live video

Tips for making killer videos

While the information above is enough to get started, you might need a few professional tips for creating the best videos:

  • Produce unique and high-quality content using a good camera and natural light. Consider making time-lapse and hyper-lapse videos, as they are in trend.
  • Choose the right thumbnail that will make the users want to watch the video in full.
  • Keep them short so as not to bore your followers.
  • Use side software like video converters and online editors to make the content digestible and professional. You can easily post from the PC when the file is improved.
  • Add engaging music to create the right mood and stir the necessary emotions.
  • Consider cross-promotion. For example, if you have a live video, save it as an IGTV post or add a feed post to stories, so more followers will see it.
  • Use video captions. Most people watch videos without sound because they are on public transport, at work, or in class. Video captions solve this problem and show that you care about the audience.

Closing thoughts

No matter whether you want to become an Instagram celebrity or conquer TikTok and Twitter, it is important to understand the main requirements and rules. Above, we have discussed Instagram video formats, aspect ratio, dimensions, Android and Samsung codecs, and other features that any video blogger should keep in mind. Write them down and you will boost your skills without a need to purchase a newer smartphone or hire a professional videographer. Remember, it is always easier to invest in a preparatory stage than to spend hours or even days on the iOS or Android video fix.

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