5 Effective Ways to Increase Ecommerce Sales
Ways to Increase Ecommerce Sales
If you want to make money online, investing in an ecommerce website development is a great way to start. Now, if you seek to increase sales, simply setting up an e-store is not enough! You need to have civil discourse and adopt some clever strategies that positively impact your revenue.
By the end of this article, you can get a plan of action and start implementing them. Without further ado, let’s check out some actionable techniques.
Own A Conversion-Driven E-Store
If your eCommerce website has to be anything, it should be conversion-driven. Here’s a brief checklist of the features your site must have:
Intuitive interface –
Don’t complicate the interface with too many unique and confusing elements that delay product search or checkout.
Let the users find out their preferable products by applying filters. Depending on the products at your store, the filters may include gender, budget, colour, etc.
Shortened user journey
Make sure to simplify the registration process with minimal details like user name, password, contact number, and billing & shipping address. Auto filling several information in the registration forms further improves user experience. Also, ensure to include a guest checkout option for first-time shoppers. Remember, a long checkout process with numerous steps is proportional to an increased bounce rate! So keep it short and simple.
Feature users’ reviews
– Dedicate a section for users’ ratings and reviews on your website. User review is a valuable weapon in today’s competitive landscape. A study by Ready Cloud Suite maintains that 63% of the customers are more likely to buy from an online store that features user reviews.
Multiple payment options
Providing users with more than one payment choice is a great way to enhance their convenience. From UPI apps to credit/debit cards and cash on delivery – make sure that your e-store has multiple payment options.
Contacting a professional eCommerce website design company can be a wise decision as the experts will equip your e-store with the essential features.
Target Lookalike Audience
One of the most effective ways to boost online sales is to strategically use the data you have about your existing consumers and find people just like them. Facebook can come in handy here.
It has a dedicated option called “create lookalike audience”. Here, you have to select “optimise for similarity”.
Curious to know what is lookalike audience? We’ll explain. Lookalike audiences on Facebook are the users who have the same behaviours and characteristics as the customers in your database. All you need is to upload your data to Facebook. It will cross-reference with its own data and information received from various third-party data brokers. Then, it will create matches based on your specified criteria.
It enables you to extend your reach with nominal effort. You can utilize highly targeted ads and thereby attract numerous Facebook users who have similar shopping behaviour as your existing consumers.
Maintain Consistency between Ads and Page
This is a crucial yet most often neglected part.
When people click an ad for a specific product or offer, the page they are taken to must feature the same product – not a related product or offer.
Nothing frustrates the potential customers more than being directed to a page that has no connection to what they were expecting from the campaign. In fact, it will only increase the bounce rate and evoke a negative impression of your brand.
Therefore, ensure that your messaging (product or the offer) is relevant across your paid campaigns and the landing pages associated with them. Making sure of this will produce a positive impact on your sales and you can witness ad clicks turning into sales.
Personalized Email Marketing
If you think email marketing is a strategy of the bygone days, you cannot be more wrong!
Now, more than ever, you can use the power of email marketing with personalized messages. Instead of automated emails, you may drop in a bit of context while reaching out to your customers so that they can understand that you have noticed what they are looking for.
For example, you may reach out to the price-sensitive shoppers by offering exclusive discounts or promoting products that are on a flash sale. On the other hand, you can reach out to your loyal customers with a sneak peek into the upcoming deals at your store and allow them to pre-book their purchases.
This will make them feel valuable and draw them to your store.
Offer a Great Post-purchase Experience
You see, little things often make a major difference. This is one such thing. Customer retention should be an integral part of your strategy if you want to increase sales at your e-store. And you cannot do this simply by creating a stunning website or offering discounts. It boils down to the post-purchase experience.
If you want to boost sales, you cannot be satisfied just by leading a customer to make a purchase. The post-purchase experience is what encourages people to buy from you again, post good reviews, and even recommend your store to others. Therefore, you must ensure that customers have a positive experience all the time. Here are a few things to bear in mind:
- Share order status on email, SMS and push notification so that your customers can stay updated.
- Ensure that the consumers can easily track their purchase through their profile on your site. Contact a professional website development company to integrate such useful features in your e-store.
- Choose the right logistics partners to make sure of higher efficiency on order delivery.
- Customer service should be your top priority and you must make sure that they can easily get in touch with you through live chat, email, phone, or social media.
- Offering a return and refund facility encourages people to purchase more from you. Ensure to define these policies on your site to make people aware of the details.
The above-mentioned strategies cover every aspect of eCommerce – right from your website’s user interface to marketing strategies and post-purchase experience. Taking care of these will automatically make people confident enough to shop from your store.
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